Performance/Ads marketing

Requirements:

Minimum 2-years experience working as performance marketing manager, ecommerce expert.
Must have worked minimum 1 year in a fashion label, fashion ecommerce company, brand, fashion retail in performance marketing
Must have in-depth knowledge of Facebook Pixel, FB Ads, Instagram Ads
Must know web development, HTML, wordpress, Shopify
Must be Shopify Expert
Must have experience working with Fashion ecommerce portals – Myntra, Nykaa, Tata Cliq and Ajio.
BTech / MTech or any other suitable undergraduate degree is required.
Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand.
This is not remote job – Need to visit office everyday.

Job Description:

Directly responsible for
scaling our ecommerce sales
increasing traffic on our website
increasing Instagram following & engagement
Running and managing Ads across social media channels, especially FB/Instagram
Analyzing Ads and making them efficient to maximize ROI
Making Ads MIS reports - and must know how to use Google Analytics, Facebook Pixel, and other Ad analytic tools.
Preparing monthly marketing Ads budgets for management
Preparing weekly, monthly, quarterly and yearly detailed MIS Ads performance reports
Managing our website on Shopify -> Responsible for increasing sales on direct website of our brand
Responsible for Increasing direct website traffic, subscribers to our website and direct sales via website / social media / WhatsApp.
Maintaining smooth user experience across website, social media and WhatsApp.