Requirements:

• Minimum 2-years experience working as performance marketing manager, ecommerce expert.
• Must have worked minimum 1 year in a fashion label, fashion ecommerce company, brand, fashion retail in performance marketing
• Must have in-depth knowledge of Facebook Pixel, FB Ads, Instagram Ads
• Must know web development, HTML, wordpress, Shopify
• Must be Shopify Expert
• Must have experience working with Fashion ecommerce portals – Myntra, Nykaa, Tata Cliq and Ajio.
• BTech / MTech or any other suitable undergraduate degree is required.
• Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand.
• This is not remote job – Need to visit office everyday.

Job Description:

• Directly responsible for
• scaling our ecommerce sales
• increasing traffic on our website
• increasing Instagram following & engagement
• Running and managing Ads across social media channels, especially FB/Instagram
• Analyzing Ads and making them efficient to maximize ROI
• Making Ads MIS reports - and must know how to use Google Analytics, Facebook Pixel, and other Ad analytic tools.
• Preparing monthly marketing Ads budgets for management
• Preparing weekly, monthly, quarterly and yearly detailed MIS Ads performance reports
• Managing our website on Shopify -> Responsible for increasing sales on direct website of our brand
• Responsible for Increasing direct website traffic, subscribers to our website and direct sales via website / social media / WhatsApp.
• Maintaining smooth user experience across website, social media and WhatsApp.