Founder's Speak

Arjun Saraf - LabelReyya

Arjun Saraf

A graduate in engineering and finance and with a knack for entrepreneurship, Arjun decided to join the family business in 2018 to create new verticals and scale the business to new heights.

Being a complete adventure junkie, Arjun loves to travel and explore different corners of the world. He is a professional scuba diver and his passion for travel helped him to co-launch Reyya.

Anushree Saraf - LabelReyya

Anushree Saraf

Founder of the prét-label Kapraaha India, it was only natural for Anushree to find her creative extension in launching a new bohemian travel-wear line.

A graduate in business and marketing and with years of experience of running her own label Kapraaha successfully, Anushree aims to pour her inspirations from her travels into Reyya.

Who we are

Third-generation of Major LifeStyle, a garment export house, established by Mr. PR Saraf in 1983, in Jaipur- India.


Two young individuals, the brother-sister duo -Anushree and Arjun, convinced that a lot has yet to be explored, designed and represented.


We admire the vastness that one can experiment within the realm of 'Boho', from the variety of prints to pops of colours- it makes us believe that creating ANYTHING is possible!

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