Content Strategist / PR

Requirements:

Must have experience of at least 2-3 years in writing website content and fashion blogs.
Must have worked with textiles, garment, fashion companies, brands, labels
Must have knowledge of SEO, meta-description etc.
Must have some experience in PR field – includes networking with fashion stylists, influencers, agents etc.
Must have good knowledge of LinkedIn, website blogging, email-marketing
Must have a keen interest in fashion industry
BA, BCom, or any other suitable undergraduate degree is required
Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand
This is not a remote job – Need to visit office every day

Job Description:

Constantly researching on new trending fashion, travel and bohemian topics
Writing regular (weekly) SEO-friendly articles / blogs for our fashion brand on various trending topics related to our label
Checking every article / blog for plagiarism and submitting report for same
Scheduling and posting the blogs on our website, LinkedIn and also sending email newsletter to all our subscribers
Tracking and analysing blog views, email views etc. and preparing analytics report.
Managing PR - coordinating with fashion/travel influencers, bloggers, magazines, agents and celebrity endorsements.
Negotiating and executing deals with influencers
Making monthly budget for PR activity
Analysing performance of PR activity, including sales achieved out of endorsed PR activity
Directly responsible for growing brand presence and visibility
Giving weekly / monthly MIS reports to management

Job Type: Full-time