Requirements:

• Must have experience of at least 2-3 years in writing website content and fashion blogs.
• Must have worked with textiles, garment, fashion companies, brands, labels
• Must have knowledge of SEO, meta-description etc.
• Must have some experience in PR field – includes networking with fashion stylists, influencers, agents etc.
• Must have good knowledge of LinkedIn, website blogging, email-marketing
• Must have a keen interest in fashion industry
• BA, BCom, or any other suitable undergraduate degree is required
• Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand
• This is not a remote job – Need to visit office every day

Job Description:

• Constantly researching on new trending fashion, travel and bohemian topics
• Writing regular (weekly) SEO-friendly articles / blogs for our fashion brand on various trending topics related to our label
• Checking every article / blog for plagiarism and submitting report for same
• Scheduling and posting the blogs on our website, LinkedIn and also sending email newsletter to all our subscribers
• Tracking and analysing blog views, email views etc. and preparing analytics report.
• Managing PR - coordinating with fashion/travel influencers, bloggers, magazines, agents and celebrity endorsements.
• Negotiating and executing deals with influencers
• Making monthly budget for PR activity
• Analysing performance of PR activity, including sales achieved out of endorsed PR activity
• Directly responsible for growing brand presence and visibility
• Giving weekly / monthly MIS reports to management

 Job Type: Full-time