Content Strategist / PR APPLY NOW

Full time


  • Must have experience of at least 2-3 years in writing website content and fashion blogs.
  • Must have worked with textiles, garment, fashion companies, brands, labels
  • Must have knowledge of SEO, meta-description etc.
  • Must have some experience in PR field – includes networking with fashion stylists, influencers, agents etc.
  • Must have good knowledge of LinkedIn, website blogging, email-marketing
  • Must have a keen interest in fashion industry
  • BA, BCom, or any other suitable undergraduate degree is required
  • Need to be extremely professional and have the passion to drive growth of an upcoming fashion brand
  • This is not a remote job – Need to visit office every day

Job Description:

  • Constantly researching on new trending fashion, travel and bohemian topics
  • Writing regular (weekly) SEO-friendly articles / blogs for our fashion brand on various trending topics related to our label
  • Checking every article / blog for plagiarism and submitting report for same
  • Scheduling and posting the blogs on our website, LinkedIn and also sending email newsletter to all our subscribers
  • Tracking and analysing blog views, email views etc. and preparing analytics report.
  • Managing PR - coordinating with fashion/travel influencers, bloggers, magazines, agents and celebrity endorsements.
  • Negotiating and executing deals with influencers
  • Making monthly budget for PR activity
  • Analysing performance of PR activity, including sales achieved out of endorsed PR activity
  • Directly responsible for growing brand presence and visibility
  • Giving weekly / monthly MIS reports to management

 Job Type: Full-time



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